music producing and recording studio

What Is The Meaning of A&R in the Music Industry?

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Ever wonder how superstars like Billie Eilish or Olivia Rodrigo went from making music in their bedrooms to topping charts worldwide? It didn’t just happen overnight (though TikTok might make it seem that way). Behind every rising star is a team of industry pros who spotted their talent and helped them shine.

Breaking into the music industry can feel like trying to find a needle in a haystack. There are so many artists out there—how do you stand out? How do you make sure the right people hear your music? It’s tough, but that’s where A&R comes in.

A&R are the people who discover raw talent, help artists develop their sound, and connect them with record labels. They’re the ones who can turn your late-night song ideas into chart-topping hits.

In this guide, we’re going to explore everything you need to know about A&R—what it is, why it’s so important, how it’s changing in 2025, and how you, as a young songwriter, can catch their eye.

A&R Meaning: Let’s Break It Down

First things first: A&R stands for “Artists and Repertoire.” But what does that actually mean? Think of A&R as the talent scouts of the music industry. They’re the ones on the lookout for the next big thing—you know, the Drake, Harry Styles, or Taylor Swift of tomorrow. But their job doesn’t stop at finding new talent. They also help artists grow, refine their sound, and connect them with all the right people to make their music reach the top of the charts.

Think of A&R as part talent scout, part creative advisor, and part matchmaker. They find the talent, help shape their sound, and connect them with the right producers, songwriters, and record labels. Essentially, they help turn potential into superstardom. Without A&R, a lot of your favourite artists might still just be uploading covers on YouTube – just as Justin Bieber was.

A Quick History Lesson (But Fun, We Promise!)

Back in the day, A&R was all about discovering acts in smoky clubs or getting cassette demos mailed to their desks. Fast forward to now, and things look a lot different. Social media, streaming platforms, and viral TikTok hits have completely changed the game (more on this later). These days, A&Rs don’t just hang out at concerts—they’re scrolling through TikTok, Spotify, and Instagram to spot talent that’s already catching attention online.

So, What Do A&Rs Actually Do All Day?

1. Scouting Talent

This is probably what A&Rs are best known for. They’re constantly on the hunt for the next big thing, whether that means scrolling through TikTok, checking out Spotify playlists, or hitting up local gigs.

Got a song that’s blowing up on Instagram or a killer voice that’s making waves on YouTube? There’s a good chance an A&R might stumble across it. They’re always listening, watching, and looking for that spark of originality that sets someone apart.

2. Developing Artists

Finding talent is just the start. A&Rs are there to help you evolve from “raw talent” to a polished artist who’s ready to take the stage. Think of them as creative coaches—they might help refine your lyrics, suggest collaborations, or even guide you on how to connect better with your audience.

3. Overseeing Projects

Once an artist is signed, the A&R doesn’t just disappear. They’re heavily involved in making things happen behind the scenes. This includes helping to pick producers, songwriters, and even deciding which songs make it onto an album. They might also help develop a marketing strategy or decide the order of singles to release. Basically, they’re like the project managers of the music world, ensuring everything stays on track.

4. Being the Middleman

A&Rs are the bridge between artists and record labels. They pitch artists to the label, negotiate deals, and ensure that the artist gets the support they need – that’s why you need your A&R to be on your side. They also connect artists with the right people—whether that’s a music video director, a PR team, or a tour manager.

How Do A&Rs Fit Into Record Labels?

A&Rs hold the creative and business sides of a record label together. Think of them as the connectors—they’re the ones ensuring that an artist’s vision aligns with the label’s goals. 

At a record label, the A&R department is where it all begins. As we mentioned, these folks scout and develop artists, then pitch them to the label’s executives. If the execs give the green light, the A&R is responsible for helping the artist navigate the industry, from recording albums to planning their next big hit.

Major labels like Universal Music Group, Sony Music, and Warner Music Group have dedicated A&R departments filled with people searching for the next big thing. These teams are the gatekeepers of the industry, and getting on their radar can be the difference between getting a record deal or not.

So, how do A&Rs decide which artists to sign? It’s a mix of talent, marketability, and timing. A catchy song might grab their attention, but they’re also looking for artists who stand out—someone with a unique voice, style, or story. And let’s not forget the numbers: strong engagement on social media from a dedicated fanbase, streaming stats, or a viral TikTok moment can all make a huge difference.

What Does A&R Look Like in 2025?

In 2025, A&R has fully embraced the digital age, making the scouting and development process faster, smarter, and more global than ever.

1. Social Media Is the New Talent Show

If you’ve ever posted a cover on TikTok or uploaded a song to YouTube, congratulations—you’ve already put yourself in front of A&Rs. Platforms like TikTok, Instagram, and even Twitch have become the go-to places for discovering new talent.

Take Olivia Rodrigo, who blew up on social media after her songs connected with a massive audience, or Doja Cat, whose quirky videos and undeniable talent captured industry attention. A&Rs are constantly scrolling, looking for viral moments, unique styles, and genuine connections with fans.

2. Data-Driven Decisions

In 2025, it’s not just about talent—it’s about the numbers. A&Rs now rely on streaming metrics from platforms like Spotify and Apple Music, social media engagement stats, and even TikTok trends to decide who’s worth a closer look.

Viral moments can’t be ignored, as seen with artists like Lil Nas X, whose breakout hit “Old Town Road” gained traction on TikTok before dominating the charts. Numbers matter, but don’t worry—talent and originality still count, too!

3. Remote Artist Development

Thanks to technology, A&Rs can now work with artists from anywhere in the world. Zoom meetings, digital recording sessions, and online feedback are the norm. This shift means artists don’t have to move to L.A. or New York to catch a break.

Just look at Billie Eilish, who recorded her debut album with her brother Finneas in their childhood home. Now, artists from any corner of the globe can collaborate with top music businesses, producers, writers, and A&Rs without ever leaving their hometown.

How Can Young Songwriters Get Noticed by A&Rs?

Getting noticed by A&Rs might sound like a big task, but with the right mix of talent, strategy, and consistency, it’s totally achievable—even from your bedroom! Here’s how you can grab their attention and make your mark:

1. Write & Record Amazing Songs

First things first: your music has to shine. Whether it’s a catchy hook or lyrics that hit hard, A&Rs are looking for songs that stand out. Take your time crafting your sound and experimenting with different styles until you find what makes you unique.

2. Use Social Media Effectively

Social media is your stage, and platforms like TikTok, Instagram, and YouTube are where A&Rs are hanging out. Share snippets of your music, fun behind-the-scenes content, or challenges that tie into trends. Artists like JVKE and Lauren Spencer Smith blew up because they consistently posted relatable content paired with killer vocals.

3. Show Off Your Skills

Post regularly—covers, originals, live performances—anything that shows your range. A viral moment could happen at any time, so don’t hold back. Remember when Olivia Rodrigo posted early versions of her songs online? Those moments helped her connect with fans before she was a global superstar.

4. Collaborate and Network

Work with other musicians, producers, and creators. Collaboration exposes your music to new audiences and increases your chances of catching the eye of an A&R. Plus, you never know when someone you work with might recommend you to industry insiders.

5. Have a Professional Demo Ready

Make sure your demo highlights your unique sound and talent. A polished, well-produced track can make a huge difference when an A&R listens to your work. If you’re unsure about production, connect with local producers or online collaborators to get your demo sounding top-notch. Did you know that we can connect you to fantastic producers and offer 121 online production sessions for young songwriters to develop their own producing skills?

6. Stay Consistent

Keep creating, posting, and releasing music. A&Rs love to see dedication and growth. Even if one song doesn’t get noticed, the next one might! Remember, persistence is key.

7. Enter Competitions

Competitions like the Young Songwriter Competition are fantastic opportunities to showcase your talent. They not only give you exposure but can also help you connect with industry professionals who are on the lookout for fresh talent.

8. Join the Song Academy Monthly Mentoring programme – The Ad Lib. Club

Membership of The Ad Lib. Club is by successful application only. It’s a perfect opportunity to advance your knowledge of the dynamics of the music industry and engage with some of the leaders in the industry, as well as collaborate with your peers.  Tailored to the needs of talented young songwriters it gives a much-needed springboard to get the best start.

Your Path to the Spotlight—Thanks to A&Rs!

A&Rs are like the behind-the-scenes superheroes of the music world. They’re the ones who discover raw talent, help artists find their sound, and turn them into household names. From scouting on social media to working with record labels, A&Rs are the key to getting your music out there and noticed.

And here’s the best part: you don’t need to know someone in the industry to get their attention. The most important thing is to keep creating, sharing, and building your presence. Whether it’s posting on TikTok, performing live, or entering competitions, every effort counts. Just stay consistent, stay true to your unique style, and trust that your hard work will pay off.

Keep making great music, and who knows? An A&R might just be watching you next!

Recording Your Songs To Enter Them Into The Young Songwriter 2024 Competition

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As a songwriter, learning how to record and produce your own songs is a great skill to have. It can be as easy as singing your song into your phone and sending this recording! Shure have written a special interactive guide for us and here are some examples of home studio setups, with 1 being the most simple and 5 being the most complex.

Shure’s Interactive Guide

Shure, a lead sponsor of The Young Songwriter 2024 competition have written a special interactive guide for us, containing songwriting tips from real-life songwriters, microphone info as well as some recording tips. Winners of SAYS24 will receive a legendary Shure SM58 microphone and new MVX2U interface (to connect your mic into your computer with an XLR to USB connector).

https://content.shure.com/story/says24/

Home Studio Setups

  1. The most simple – recording yourself performing your song using either the voice memo app on your phone or a tape recorder to capture the raw performance as it sounds in the room.
  2. Using a USB microphone with your computer to capture your performance, possibly adding a few simple effects afterwards to enhance the recording.
  3. Using music production software/a DAW to record the individual parts of your song separately. For example, a USB microphone and an adaptor/cable to connect a guitar/keyboard/MIDI keyboard directly into your computer, resulting in multiple recorded tracks that will be mixed together.
  4. Music production software/DAW using an audio interface, allowing for multiple instruments/voices to be recorded at once either by plugging microphones into the XLR inputs or jack leads into Hi-Z inputs. This can be combined with multiple virtual instruments controlled via MIDI in the DAW.
  5. A full studio setup, including 16 or more input channels, giving you the ability to record several instruments with multiple microphones, including live drums, live piano, guitar amps and strings, at the same time. This setup may also include a MIDI interface in order to control several synths and/or drum machines at the same time. This would also usually be accompanied by a monitoring setup that allows for multiple headphone mixes for different musicians.

Some of the most well known brands for home studio setup audio interfaces include Focusrite, Universal Audio, M-Audio and Presonus. The pros and cons will depend entirely on your needs, but it’s a good idea to research every bit of kit as thoroughly as possible as they all have their own unique selling points. As for microphones, the most well known brands are Shure, Rode, AKG, Audio Technica and Sennheiser. As with the audio interfaces, it’s a good idea to research microphones, and it may be more important as different microphones work better for different sources. A microphone that is good for vocals, may not be great for mic’ing a guitar amp, for example.

Why use a USB microphone?  The first step up from using your phone to record voice memos would be a USB microphone. These range in price and quality, but typically will sound better than a phone microphone or standard computer microphone. You can use it to record the different parts of your song in separately, then mix them together in a DAW, which brings us to the next question…

Why use a DAW?  A Digital Audio Workstation, or DAW, is a piece of software that allows for the recording, layering and processing of audio files. It is the heart of most modern setups, and DAWs are a cheaper, efficient alternative to expensive large format mixing consoles. Some bigger studios may still use traditional style consoles, but many will still record into a DAW via an audio interface instead of recording to tape.

Why use an audio interface?  Audio interfaces have many benefits over USB microphones or plugging a microphone directly into your computer. First of all, they are dedicated units that are built to record audio at a high quality without introducing unwanted noise or artefacts that you might get when using USB microphones. Most interfaces also have independent gain controls so you can set the gain of your microphone and get a comfortable level using a physical control on the interface itself. Audio interfaces can also have multiple inputs, something which isn’t usually possible (or is very difficult) without using one, so they increase the possibilities of your studio with each extra input. Lastly, most interfaces use XLR and jack inputs, that allow you to easily plug in a variety of instruments or microphones, including guitars, keyboards, drum machines. If the interface has a phantom power feature, it means you don’t have to have an extra phantom power supply for your microphone.”

Click here to enter your songs into The Young Songwriter 2024 competition before this Sunday 31st March!

Songwriting programmes for beginners to advanced young songwriters

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We run songwriting programmes tailored for every stage of the songwriting journey – from total beginners to songwriting (Vol.1), those who’ve just started (Vol.2) and those who’ve been writing songs for a while (Vol.3). Check our which programmes are best for you and read our songwriting resources to make your songs the best they can be!

Click here to check out all songwriting programmes and resources.

Residential songwriting summer camp 2024

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An immersive & motivational experience for aspiring young songwriters aged 11-18

Following the huge success of this year’s songwriting camp we’ve booked dates to return next year and we’re now open for bookings! We only have 45 places available so please book soon.

Our residential songwriting camp is designed for aspiring young songwriters to develop their songwriting skills, connect & collaborate on exciting songwriting briefs over 4 days & immerse themselves in all parts of the songwriting process, from finding inspiration, lyric writing, melody improvisation and composition to producing and performing.  Our expert team of top songwriters and producers all share a passion for inspiring the next generation.

The 4 day programme includes engaging sessions on:

Creating song concepts and understanding song structure

Creative lyric writing

Chords, Melody and Harmony improvisation (with some music theory)

Ways to develop your sound and style

Recording and producing your songs

Choir & Band

How to engage your audience

How the Songwriting/Music industry works and latest trends

How to create your own brand & fanbase

Masterclasses where we give feedback on songs previously written and work in progress songs

Open songwriter/mic night

Quiz night

Special guest speaker nights with opportunity for Q&As

Performances at the end of camp showcase from 2-3:30/4pm on the last day.

Here are some highlights of the end of summer camp 2023 showcase.

Click here to book your place.

Songwriting video course for beginners

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Our fun and easy to follow songwriting video course for beginners is a perfect way to write your first song.

Scarlet and Brendan from Song Academy will talk you through each stage of the songwriting process to write your own song – from start to finish – deciding on a concept for your song, writing lyrics, improvising melodies, creating chord progressions and recording your song.

You don’t need to be able to play an instrument to write your first song with our new video course as we’ve created backing tracks for each part of your song. If you do play an instrument we’ve shown you how to play the chords (on piano and guitar).

There are useful worksheets for each stage of the process to make it really easy to write your song.  For example worksheets on: suggested song structure, song map outline (blan and an example) piano chords chart, guitar chords chart, writing rhyming couplets and putting your song together.

“This is such a fun course!  Thank you!  My daughter Sara is 11 years old and loves singing, she wrote a fantastic song with your help and now spends most of her free time writing songs.  Watch out Taylor Swift!”  Paul, Father

Click here to get started!

Click here to get started!

Songwriting workshops this Autumn half-term

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We’re calling all young people who love music, singing & writing lyrics!  Join our songwriting workshops this Autumn half-term.  It’s a perfect opportunity, in a condensed time frame, to write an original song with professional songwriters.  Some groups for beginner to advanced young songwriters aged 8-18.  Get creative, express yourself and find your voice! Songwriting workshops are both in London and online.

Our holiday songwriting workshops are a perfect opportunity, in a condensed time frame, to write an original song with professional songwriters. Participants will develop their lyrical & musical skills with new ideas and techniques.  They will develop their confidence and ability to express themselves…as well as meeting other like-minded young creatives and having a lot of fun!

Small groups for beginners and those already writing their own songs and wanting some inspiration/guidance.

Here are some of the reasons why parents love their children taking part in our songwriting workshops.

  • My child already loves writing her own songs in her bedroom and really benefits from the guidance and inspiration from Song Academy to make her songs the best they can be.
  • My child loves singing and loved the challenge to develop her skills and write her own songs to sing.
  • My child has been a fantastic singer, but his voice is starting to break and writing his own songs filled the void of not singing as much.
  • My child is learning a musical instrument but isn’t that motivated to practice her grade pieces. Writing her own songs and accompanying herself brings her instrument to life and it’s played a lot more.
  • My child loves music and really enjoyed the freedom of writing her own lyrics and making up melodies.  She now writes songs the whole time.
  • My child was super shy and writing her own songs in a supportive & nurturing environment has given her a boost of confidence and she’s proud of what she has to say through her songs.

Check out all details including dates and prices.

Our inaugural residential songwriting camp was a big hit!

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What do you need to record your songs at home?

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As a songwriter, learning how to record and produce your own songs is a great skill to have. Here are some examples of home studio setups, with 1 being the most simple and 5 being the most complex.

Home Studio Setups

  1. The most simple – recording yourself performing your song using either the voice memo app on your phone or a tape recorder to capture the raw performance as it sounds in the room.
  2. Using a USB microphone with your computer to capture your performance, possibly adding a few simple effects afterwards to enhance the recording.
  3. Using music production software/a DAW to record the individual parts of your song separately. For example, a USB microphone and an adaptor/cable to connect a guitar/keyboard/MIDI keyboard directly into your computer, resulting in multiple recorded tracks that will be mixed together.
  4. Music production software/DAW using an audio interface, allowing for multiple instruments/voices to be recorded at once either by plugging microphones into the XLR inputs or jack leads into Hi-Z inputs. This can be combined with multiple virtual instruments controlled via MIDI in the DAW.
  5. A full studio setup, including 16 or more input channels, giving you the ability to record several instruments with multiple microphones, including live drums, live piano, guitar amps and strings, at the same time. This setup may also include a MIDI interface in order to control several synths and/or drum machines at the same time. This would also usually be accompanied by a monitoring setup that allows for multiple headphone mixes for different musicians.

Some of the most well known brands for home studio setup audio interfaces include Focusrite, Universal Audio, M-Audio and Presonus. The pros and cons will depend entirely on your needs, but it’s a good idea to research every bit of kit as thoroughly as possible as they all have their own unique selling points. As for microphones, the most well known brands are Shure, Rode, AKG, Audio Technica and Sennheiser. As with the audio interfaces, it’s a good idea to research microphones, and it may be more important as different microphones work better for different sources. A microphone that is good for vocals, may not be great for mic’ing a guitar amp, for example.

Why use a USB microphone?  The first step up from using your phone to record voice memos would be a USB microphone. These range in price and quality, but typically will sound better than a phone microphone or standard computer microphone. You can use it to record the different parts of your song in separately, then mix them together in a DAW, which brings us to the next question…

Why use a DAW?  A Digital Audio Workstation, or DAW, is a piece of software that allows for the recording, layering and processing of audio files. It is the heart of most modern setups, and DAWs are a cheaper, efficient alternative to expensive large format mixing consoles. Some bigger studios may still use traditional style consoles, but many will still record into a DAW via an audio interface instead of recording to tape.

Why use an audio interface?  Audio interfaces have many benefits over USB microphones or plugging a microphone directly into your computer. First of all, they are dedicated units that are built to record audio at a high quality without introducing unwanted noise or artefacts that you might get when using USB microphones. Most interfaces also have independent gain controls so you can set the gain of your microphone and get a comfortable level using a physical control on the interface itself. Audio interfaces can also have multiple inputs, something which isn’t usually possible (or is very difficult) without using one, so they increase the possibilities of your studio with each extra input. Lastly, most interfaces use XLR and jack inputs, that allow you to easily plug in a variety of instruments or microphones, including guitars, keyboards, drum machines. If the interface has a phantom power feature, it means you don’t have to have an extra phantom power supply for your microphone.”

We’re looking forward to helping you start your journey as a young producer and develop your production skills.  If you’d like some help with your production skills, check out our production workshops and 121 sessions.

Enter your original songs into The Song Academy Young Songwriter 2024 competition!  Open for entries from the 1st February to the 31st March 2024.

Songwriting workshops at Half-Term & Easter holidays

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A must for aspiring young songwriters!  Develop your songwriting skills.  Be inspired.  Meet like-minded young people. Write great songs.  Enter your songs into The Young Songwriter 2022 competition!

Bookings are now open for our popular online and in-person songwriting workshops over the February half-term & the Easter holidays! Songwriting workshops for beginners, intermediates & advanced young songwriters.  Small groups of like-minded young creatives get inspired by Song Academy professional songwriters & take on songwriting briefs to express themselves with lyrics & music….writing their own original songs. Collaborative technology used with Zoom and Soundtrap to create an excellent online experience.  Builds confidence & creative skills……and great fun!

Two types of songwriting workshops:

  • Want to write a song with others? Join a group of up to 8 young people to write a song from scratch together. Then start writing your own song. 3 hour workshop
  • Want to write your own song? Join a group of up 4 young people and write your own original song over 2 days (2 hours each day) or over 3 days (2 hours a day)

All groups have young people the same age and songwriting/musical experience.

CHECK OUT DATES & HOW TO BOOK YOUR PLACE. Don’t miss out! Limited places available.

Testimonials:

“A perfect holiday activity – creative, fun, great group of kids, inspiring leaders and a fantastic song written & performed in such a short time. Bravo!” Emma, Mother
“I’ve come away with loads of ideas to try out with my new songs. Plus I’m going to start writing some with the friends I’ve made!” Anya, aged 16

What do you need to start producing your songs at home?

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We encourage all young songwriters to develop a knowledge of production as it opens up a new creative dimension to songwriting across different genres and helps to enhance the impact of a song.

It’s important to note that you do not need incredible production skills and a top mix in order to submit a successful song to The Young Songwriter competition, many of the best songs ever written would still be just as good whether they were produced fully or just played on one instrument!  Here are some useful ideas to start recording and producing your songs at home.

What do you need to start producing your songs at home?

Here are some examples of home studio setups, with 1 being the most simple and 5 being the most complex.

  1. The most simple – recording yourself performing your song using either the voice memo app on your phone or a tape recorder to capture the raw performance as it sounds in the room.
  2. Using a USB microphone with your computer to capture your performance, possibly adding a few simple effects after the fact to enhance the recording.
  3. Using music production software/a DAW to record the individual parts of your song separately. For example, a USB microphone and an adaptor/cable to connect a guitar/keyboard/MIDI keyboard directly into your computer, resulting in multiple recorded tracks that will be mixed together.
  4. Music production software/DAW using an audio interface, allowing for multiple instruments/voices to be recorded at once either by plugging microphones into the XLR inputs or jack leads into Hi-Z inputs. This can be combined with multiple virtual instruments controlled via MIDI in the DAW.
  5. A full studio setup, including 16 or more input channels, giving you the ability to record several instruments with multiple microphones, including live drums, live piano, guitar amps and strings, at the same time. This setup may also include a MIDI interface in order to control several synths and/or drum machines at the same time. This would also usually be accompanied by a monitoring setup that allows for multiple headphone mixes for different musicians.

Some of the most well known brands for home studio setup audio interfaces include Focusrite, Universal Audio, M-Audio and Presonus. The pros and cons will depend entirely on your needs, but it’s a good idea to research every bit of kit as thoroughly as possible as they all have their own unique selling points. As for microphones, the most well known brands are Shure, Rode, AKG, Audio Technica and Sennheiser. As with the audio interfaces, it’s a good idea to research microphones, and it may be more important as different microphones work better for different sources. A microphone that is good for vocals, may not be great for mic’ing a guitar amp, for example.

Why use a USB microphone?  The first step up from using your phone to record voice memos would be a USB microphone. These range in price and quality, but typically will sound better than a phone microphone or standard computer microphone. You can use it to record the different parts of your song in separately, then mix them together in a DAW, which brings us to the next question…

Why use a DAW?  A Digital Audio Workstation, or DAW, is a piece of software that allows for the recording, layering and processing of audio files. It is the heart of most modern setups, and DAWs are a cheaper, efficient alternative to expensive large format mixing consoles. Some bigger studios may still use traditional style consoles, but many will still record into a DAW via an audio interface instead of recording to tape.

Why use an audio interface?  Audio interfaces have many benefits over USB microphones or plugging a microphone directly into your computer. First of all, they are dedicated units that are built to record audio at a high quality without introducing unwanted noise or artefacts that you might get when using USB microphones. Most interfaces also have independent gain controls so you can set the gain of your microphone and get a comfortable level using a physical control on the interface itself. Audio interfaces can also have multiple inputs, something which isn’t usually possible (or is very difficult) without using one, so they increase the possibilities of your studio with each extra input. Lastly, most interfaces use XLR and jack inputs, that allow you to easily plug in a variety of instruments or microphones, including guitars, keyboards, drum machines. If the interface has a phantom power feature, it means you don’t have to have an extra phantom power supply for your microphone.”

We’re looking forward to helping you start your journey as a young producer and develop your production skills.  Click here for song production & recording workshops dates and the various 121 sessions we offer.

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